1978 Chrysler Cordoba For Sale - DEN1118

Gateway Classic Cars of Denver is proud to present this beautiful 1978 Chrysler Cordoba.

It is powered by its original 400 C.I.D engine and no body panels have been replaced.

The Chrysler Cordoba was an intermediate personal luxury coupe sold by Chrysler in North America from 1975 to 1983. It was the company's first model produced specifically for the personal luxury market and the first Chrysler-branded vehicle that was smaller than full-size. The Cordoba was originally intended to be a Plymouth--the names Mirada, Premier, Sebring, and Grand Era were associated with the project; all except Grand Era would be used on later Chrysler, Dodge, and Eagle vehicles, though only the Dodge Mirada would be related to the Cordoba. However, losses from the newly introduced full-size C-body models due to the 1973 oil crisis encouraged Chrysler executives to seek higher profits by marketing the model under the more upscale Chrysler brand. Interiors were more luxurious than the Dodge Charger SE and much more than the top-line standard intermediates (Plymouth Fury, Dodge Coronet) with a velour cloth notchback bench seat and folding armrest standard. Optionally available were bucket seats upholstered in Corinthian leather (Corinthian leather is a term coined by the advertising agency Bozell to describe the upholstery used in certain Chrysler luxury vehicles. The term first appeared in advertising in 1974.[1] Although this is merely a marketing concept, it suggests that the term--not the product--was inspired from the more elaborate and impressive ancient Greek column of the Corinthian order.

While the term was first used during the marketing campaign for the 1974 Imperial LeBaron, it is usually associated with the marketing campaign beginning with the 1975 Cordoba and that campaign's celebrity spokesperson, Ricardo Montalban, who described the thickly-cushioned luxury of seats with a center armrest and cushion, or at extra cost, a center console with floor shifter and storage compartment. The dashboard and door panels featured simulated burled elm trim and metal stampings in 1975, while 1976-1979 models featured simulated rosewood trim. A 60/40 bench seat was introduced in 1976 and other seating/upholstery options were added each year through 1979

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