1959 AMC Rambler
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The strategy of American Motors President, George W. Romney, was to avoid a head-to-head battle with the domestic Big Three automakers (General Motors, Ford, and Chrysler) by focusing AMC on cars that were smaller than the 'standard' models in the marketplace. The 'legacy' large-sized Nash and Hudson models were suffering from dwindling sales in a marketplace where consumers were only offered large-sized sedans and small economy cars. The new Rambler was designed 'to split the market wide open with a mid-size model that featured aggressive styling and plenty of power.
The 1959 model year Rambler Rebels featured hoods without ornaments, a new full-width grille with large inset turn signal lamps, bumpers and bumper guards that reduced overall length by 1. 6 inches (41 mm), a thinner roof panel look with narrower C-pillars, windshield and rear window slanted at a greater angle reducing wind resistance, simpler bodyside trim, and restyled rear doors and fenders with a smooth line to the smaller tailfins. Car Life magazine called the 1959 Rambler 'one of the most attractive cars on the road.
Our stunning Rebel Rambler features a handsome exterior and interior of...